The uptake of parking guidance systems (PGS) among asset owners has grown substantially in recent years, and given the benefits they provide, it’s easy to understand why. As a result, there have been some new market entrants providing parking guidance solutions. Regardless of who you choose for parking guidance here are our tips on what to look for when selecting a parking guidance system to invest in for your asset:
1. Asset Yield – research shows that 10% of car park bays are empty when customers think they’re full*, depriving asset owners of additional custom and the opportunity to optimise revenues. Furthermore, studies tell us that the ease of parking is more important than store promotions when consumers are choosing where to shop*.
By investing in a PGS you’re creating customer loyalty. Returning customers are great word of mouth promoters of your asset and increase the yield of your car park facilities. For optimal results, it is necessary to ensure that what the customers sees is simple, easily understood and timely.
2. Accuracy – accuracy matters. Customers love parking guidance but when they see a green bay availability indicator light above occupied parking bays their experience quickly turns sour. There is also little point having way-finding signage in place if the display data is several minutes behind in updating. Your parking guidance signage and indicator lighting needs to be correct and updating in real time. The lack of accuracy or update performance will only serve to create more complaints and waste the time of your asset managers. Check the update frequency, reporting and notification features of any system to ensure that the data supplied is going to be of use to effectively manage (and improve) your operations.
3. Equipment – Ensure that the hardware that is being installed in your asset is one that is robust and reliable. A parking guidance system is generally in operation all day, every day and situated in an environment that demands durability.
4. Maintenance – Check the maintenance programs of your provider to ensure your investment is going to be looked after for at least 5 if not 10 years. Software in particular but hardware also will inevitably require maintenance to ensure ongoing functionality and smooth operations.
5. Customisation – No two car parks are the same; and if your car park has specific or unique requirements it is critical to ensure that you have flexible and dynamic signage messaging capabilities. Specialty bays; time variant availability; the combination of commercial and residential parking areas are different for each location. It is also important to ensure that your parking guidance system can be customised and easily tailored.
6. Signage – A parking guidance system without excellent way-finding signage is a poor investment choice. Ensure that the signage installed is sufficient to make the way-finding and customer experience smooth and stress free.
7. Installation – check that the installation method and processes will minimise disruption to your daily operations during the project phase. Check that the installation Project Manager has considerable car parking industry expertise. Most people underestimate how complex these assets are.
Improving yield and customer experience are often the key drivers to install a parking guidance system and your car park will reap rewards from a PGS only if the above 7 factors are tailored to the unique requirements of your asset. But if it’s done well, it’s a compelling ‘win-win’ for asset owners and car mark managers and a great experience for your customers.
For site tours, quotes, technical specifications and trusted advice from experienced parking industry professionals, contact us.
* Sources: 1. Cormack, L. (2016) Sydney Morning Herald 2. Brantley, D. (2015) Parking Today
A parking guidance system (PGS) is a quiet achiever that is largely underestimated as a solution to managing congestion and circling traffic.
Customers often want the benefits a parking guidance system provides primarily because it makes finding a parking spot easy, reducing stress and frustration during peak periods.
Park Agility are delighted to announce a partnership with SONAH GmbH, German provider of camera-based sensor products and solutions.
The advantages and disadvantages of incorporating camera sensors into a parking guidance system
The five most commonly used car detection technologies within the parking guidance system domain are : Infrared; Magnetic Resonance; Ultrasonic; Laser / LiDAR; and Cameras.
As populations grow, urban mobility becomes a priority for city planners.
Solar powered way finding signage is an ideal solution where traditional infrastructure is either not available or cost prohibitive.
Accurate car counting is one of the most cost effective ways to understand and then optimise a car park’s utilisation and help to reduce congestion.
Signage capability is evolving fast with a range of accurate technologies to suit varying locations and parking asset needs.
Whilst the idea of building a brand-new city from the ground up is exciting, there are many things Australia’s smart city planners can invest in for existing urban centres that will help the community
There are multiple elements that make up how a parking guidance system works, and these include signage, sensors and a management system
Cities are more liveable, less congested and safer when car parking technology is used in a wide range of facilities – retail, commercial, residential, healthcare, travel and transportation hubs.
Technology has disrupted most industries over the past couple of decades, streamlining and improving service offerings in successive waves. The parking industry is no different.
More organisations are looking for environmentally friendly solutions that meet their need to help manage congestion – and parking guidance is an easy win.
Now is the time to take advantage of the technologies that will help entice customers back to your business and create operational efficiencies.
As we grapple with the gradual emergence from lock down, Individual venues all have a part to play, including parking facilities, to help stop the spread of the virus.
With Park Agility’s precinct signage solution, whole regions and congested precinct areas can be transformed to provide a world class visitor experience.
How will you choose to get to work in the coming months as lockdowns ease?
There are currently many hard financial decisions to make as our cities slow down. Yet for car park owners, there’s never been a better time to set yourself up to improve future yield and congestion.
Amid the global health pandemic, here are the practical steps and recommendations we implement immediately to ensure a safe working environment for our team, our clients and the community at large.
A massive spike in car park accidents over summer has been recently revealed by insurer AAMI. What can car parks do to improve both safety and customer experience?
As the up-take of electric vehicles accelerates, charging bays and accompanying customer experience offerings are a potential point of difference. Will your car park business model leverage it?
How can the parking industry prepare for and leverage the trends that are shaping the future of parking?
Installing parking guidance systems (PGS) are becoming more common among commercial car parking facilities because the benefits for asset owners and managers are multiple.
Opportunities in the parking industry abound with the rise of mobility as a service (MaaS)
From a single carpark to a smarter city, the core purpose and benefits of parking guidance systems and sensor technology remain the same
With increasing car park guidance technology, exploration into self-driving cars and a shift towards electric cars, it’s reasonable to ask what the future of parking looks like.
Australia: +61 (0)2 8488 3333
Europe: +41 (0)21 805 05 90
leave a message below and one of our Park Agility team will be in touch.