A massive spike in car park accidents over summer has been recently revealed by insurer AAMI. Over 2,500 insurance claims were made to AAMI for car park accidents in December. That’s a 37% increase on other months. January was only marginally better with over 2100 claims. (Source: Parking Australia)
This isn’t a new phenomenon. Stressed Christmas shoppers and frantic families during school holidays mean car parks become more unsafe over summer. Extra demand for parking and increased congestion creates short-tempers. Keeping an eye on a vacant parking bay while driving towards it diverts attention from reversing cars with blind spots, wayward abandoned trolleys or milling shoppers.
Add to the mix the kids on school holidays in the back seat, and distractions to drivers are rife. Car parks become more risky places to drive and walk.
So, what can car parks do to improve both safety and customer experience?
One of the many benefits of installing a Parking Guidance System (PGS) is having real time, accurate bay availability data being shown to drivers. Using dynamic LED signage that indicates exactly where cars can park keeps drivers focused. It also saves them time searching for a park. This makes the decision on where to shop an easy one from a customer perspective.
Way finding signage also reduces congestion. Providing correct information on how to quickly get to a free parking bay dissuades drivers from blindly circling each level of the car park at a crawl speed, slowing everybody down and creating a back-up of traffic.
An added bonus of a PGS is the rich data that provided in its reports. For example, a heat map highlights car park areas that are busiest by time of day. This data allows car park operators to manage their assets more effectively ahead of time via directional signage, amended pricing structures, overflow parking areas and so on.
A behavioural economist for AAMI suggests in this article that drivers should adjust their mindset and expect to be in the car park for a longer period at this time of year. Yet we know that ease of parking and travel has a bigger impact on choice of shopping location than store reputations and promotions.
A parking guidance system is a powerful marketing tactic that influences a customer’s choice of where to shop. A PGS with accurate, real time data and dynamic way finding signage offers the benefit of easy and efficient parking meaning customers can spend more time (and money!) in the shops.
For more information or trusted advice on how to reduce the risk profile of your car park contact us today.
As we grapple with the gradual emergence from lock down, Individual venues all have a part to play, including parking facilities, to help stop the spread of the virus.
With Park Agility’s precinct signage solution, whole regions and congested precinct areas can be transformed to provide a world class visitor experience.
How will you choose to get to work in the coming months as lockdowns ease?
There are currently many hard financial decisions to make as our cities slow down. Yet for car park owners, there’s never been a better time to set yourself up to improve future yield and congestion.
Amid the global health pandemic, here are the practical steps and recommendations we implement immediately to ensure a safe working environment for our team, our clients and the community at large.
As the up-take of electric vehicles accelerates, charging bays and accompanying customer experience offerings are a potential point of difference. Will your car park business model leverage it?
Our seven tips on what to look for when selecting a parking guidance system to invest in for your car park asset.
How can the parking industry prepare for and leverage the trends that are shaping the future of parking?
Installing parking guidance systems (PGS) are becoming more common among commercial car parking facilities because the benefits for asset owners and managers are multiple.
Opportunities in the parking industry abound with the rise of mobility as a service (MaaS)
From a single carpark to a smarter city, the core purpose and benefits of parking guidance systems and sensor technology remain the same
With increasing car park guidance technology, exploration into self-driving cars and a shift towards electric cars, it’s reasonable to ask what the future of parking looks like.
Call our office on +61 (0)2 8488 3333
leave a message below and one of our Park Agility team will be in touch.