Mobility as a Service (MaaS) is seeing growth in research and experimentation in the transport industry across the globe as governments and communities try to manage increasing populations and transportation in an effective, affordable way.
In its simplest form, MaaS is a digital system whereby mobility solutions are provided as a service based on individual travel needs. The goal is to integrate an end to end system that allows users to plan, book and pay for their journey via an app and using multiple options to reach their destination such as ride sharing, bike sharing, public transport, and more. This service, in theory, will make more efficient use of existing private and public transportation services infrastructure.
Although such a system suggests that in future the requirement and desire for private car ownership will fall, this Deloitte report suggests there are a range of industries that can capitalise on the rise of MaaS, including the parking industry.
Currently, the industry seeks to balance the supply of parking to cater to a city’s resident and visitor needs, the effective utilisation of prime real estate and the need to manage road congestion. The use of sensor technology and parking guidance solutions to comprehensively understand utilisation in real time, track and manage peak periods, provide real-time wayfinding plus optimise availability, is largely creating an efficient, positive consumer experience.
With the rise of MaaS, the theory expects the demand for parking solutions may fall, and that the services the industry provides will both improve and evolve. For example, a shift to fleets of shared (or self-driving) cars may well see demand move away from personal vehicles, yet those fleets will still require space for idol periods. New types of spaces such as pick up/drop off zones and electric vehicle charging stations will increasingly appear and the ability of the parking industry to adapt, innovate and provide value will be critical.
Until this occurs, opportunities in the parking industry are slated to be around value-add services, space management, flexible facilities, payments and pricing , customer experience, partnerships and much more.
The benefits of using technology to create more user-friendly, valuable and efficient parking experiences are many, as are the challenges. The changes that MaaS forecasts will require coordination across a large variety of stakeholders – operators, governments, payment providers and software and technology companies.
As a provider in the parking industry, Park Agility keeps a close eye on information about trials of MaaS locally and in other countries and has developed and continues to evolve open APIs to its core management system. Doing so ensures that we can assist our clients with adapting to the changes that will inevitably occur.
For as the Deloitte report aptly ends, “for those willing to not only look at today’s needs but anticipate tomorrow’s challenges, they may find that parking can be an important enabler – rather than a victim – of the future of mobility.”
More organisations are looking for environmentally friendly solutions that meet their need to help manage congestion – and parking guidance is an easy win.
Now is the time to take advantage of the technologies that will help entice customers back to your business and create operational efficiencies.
As we grapple with the gradual emergence from lock down, Individual venues all have a part to play, including parking facilities, to help stop the spread of the virus.
With Park Agility’s precinct signage solution, whole regions and congested precinct areas can be transformed to provide a world class visitor experience.
How will you choose to get to work in the coming months as lockdowns ease?
There are currently many hard financial decisions to make as our cities slow down. Yet for car park owners, there’s never been a better time to set yourself up to improve future yield and congestion.
Amid the global health pandemic, here are the practical steps and recommendations we implement immediately to ensure a safe working environment for our team, our clients and the community at large.
A massive spike in car park accidents over summer has been recently revealed by insurer AAMI. What can car parks do to improve both safety and customer experience?
As the up-take of electric vehicles accelerates, charging bays and accompanying customer experience offerings are a potential point of difference. Will your car park business model leverage it?
Our seven tips on what to look for when selecting a parking guidance system to invest in for your car park asset.
How can the parking industry prepare for and leverage the trends that are shaping the future of parking?
Installing parking guidance systems (PGS) are becoming more common among commercial car parking facilities because the benefits for asset owners and managers are multiple.
From a single carpark to a smarter city, the core purpose and benefits of parking guidance systems and sensor technology remain the same
With increasing car park guidance technology, exploration into self-driving cars and a shift towards electric cars, it’s reasonable to ask what the future of parking looks like.
Australia: +61 (0)2 8488 3333
Europe: +41 (0)21 805 05 90
leave a message below and one of our Park Agility team will be in touch.